Internet User's Handbook, 3rd Ed, 2025

Increasing Internet, Cybersecurity/Crime Awareness

Business and Marketing

Business and Marketing

Customer Acquisition Cost

Customer Acquisition Cost (CAC) is a crucial metric that businesses use to determine the cost of acquiring a new customer.

Business and Marketing

The Four P’s of Marketing

The Four P’s of Marketing – Product, Price, Place, and Promotion – are essential elements for any successful marketing strategy.

Business and Marketing

Digital Marketing

Digital marketing is a powerful tool used to reach customers through online channels.

Business and Marketing

Instagram Marketing

With over 1 billion active users, Instagram is a powerful platform for businesses to reach their target audience and drive engagement.

Business and Marketing

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic and sales.

Business and Marketing

Financial Liquidity

Financial liquidity refers to the ease with which assets can be converted into cash without affecting their market value. This is crucial for businesses to meet short-term obligations and manage cash flow effectively.

Business and Marketing

Mobile Marketing

Mobile marketing is a crucial strategy for businesses looking to reach consumers on their smartphones and tablets.

Business and Marketing

Twitter Marketing

Twitter marketing is a powerful tool for businesses to engage with their audience and drive brand awareness.

Business and Marketing

Scaling Your Business

Scaling your business is essential for long-term growth and success. By expanding your operations and increasing your market share, you can maximize your profits and reach a wider audience.

Business and Marketing

Best Practices for Email Marketing

Email marketing is an essential tool for businesses to engage with their audience and drive conversions. To ensure success, follow these best practices.