A call-to-action (CTA) is a phrase or button that tells your visitors what you want them to do next on your website, such as sign up, buy, download, etc. A clear and compelling CTA should be visible, actionable, and aligned with your goal and your visitor’s interest. Some examples of clear and compelling calls-to-action are:
– **Start your free trial**. This CTA creates a sense of urgency and offers a low-risk way to try your product or service without any commitment or payment.
– **Join now and get 50% off**. This CTA combines a benefit and a discount to entice your visitors to join your membership or subscription program. It also creates a sense of scarcity and exclusivity by implying that the offer is limited or special.
– **Download the ultimate guide to X**. This CTA offers a valuable and relevant resource to your visitors in exchange for their contact information. It also positions you as an authority and a trusted source of information on a specific topic.
– **Yes, I want to learn more**. This CTA expresses a positive and enthusiastic attitude and invites your visitors to take the next step in your sales funnel. It also implies that you have more information or value to offer them.
– **Claim your free gift**. This CTA appeals to your visitors’ curiosity and generosity by offering them something for free. It also creates a sense of reciprocity and gratitude by implying that you are giving them something without asking for anything in return.
These are some of the examples of clear and compelling calls-to-action that you can use on your website to increase engagement and conversions. However, you should always test different variations of your CTAs to see what works best for your audience and your goal.
